Adapting to Covid-19: How local tourism businesses cope

Examples from 5 countries

This online publication covers stories of small and medium-sized businesses (SMEs) on coping strategies and solutions they developed in response to the COVID-19 pandemic. The brochure is a living document to which new examples will be added with the aim to inspire other entrepreneurs to make their nature areas their biggest assets and thrive for more sustainability in their local tourism – following Prowad Link’s motto to “protect & prosper”.

The publication was compiled by the project partners University of Groningen and Norwegian University of Science and Technology in the framework of Prowad Link. The transnational Interreg project aims to unlock the potential of nature as a driver for jobs and sustainable development. This is achieved by working directly with SMEs to develop nature as a brand, creating mutual benefits for SMEs and the natural environment. 14 partners from five countries (Denmark, Germany, Netherlands, Norway and United Kingdom) are working in collaboration to build knowledge about sustainable business operations in touristic nature areas and to develop sustainable products and services.