Guided cycle tour operator talks safety distance during COVID-19
How do entrepreneurs in our regions deal with the pandemic and the ever-changing restrictions affecting their daily work? How does nature protection fit into this? Might there be opportunities from the situation? Prowad Link wanted to know and set out to provide a voice and platform in the frame of an inspiring video series “How the North Sea deals with corona – Prowad Link asks. SMEs answer.” Bürte & Björn Lachenmann (www.radtouren-nordfriesland.de), bike tour organisers and National Park Partners in Nordfriesland, Germany, were about to launch their services, when the pandemic hit. A rough start - in the video they share how they have made the most of the situation.
As the situation changes almost daily, please note that the protagonists can only evaluate their situations based on the particular setting in the moment of filming. We plan to revisit people from time to time to get a picture of how their situations have changed.
The Interreg VB North Sea Region Programme project PROWAD LINK aims to unlock the potential of natural areas as a driver for jobs and sustainable development. Small and medium sized enterprises (SMEs) are approached to develop nature as a brand to create benefits for both, SMEs and the environment. 14 project partners in Denmark, Germany, the Netherlands, Norway and the United Kingdom, led by the Common Wadden Sea Secretariat, working with interested SMEs will use the “nature-business-benefit-cycle” concept to develop new, sustainable products and offers in the pilot regions of the Wadden Sea (DK, D, NL), Geiranger Fjord (NO), Wash & North Norfolk Coast (UK). The 3-year project is co-funded by and carried out in the framework of the Interreg North Sea Region Programme under the Programme Priority 1 “Thinking Growth”. The programme is funded by the European Regional Development Fund (ERDF) of the European Union.